HPB Experience 2025 brings together leaders for a day of content, experiences, and immersion in the world of coffee

On August 12, 2025, HPB hosted another edition of HPB Experience, an event designed to provide unique moments, exchange experiences, and strengthen connections that shape the future of the industry.

This year’s program was carefully planned to deliver high-level content and unforgettable experiences in an inspiring setting: Fazenda Morada da Prata, a traditional coffee farm in the Batatais region, near Ribeirão Preto.

Valuable content

After a special breakfast at Hotel Mont Blanc Premium, the group was welcomed at the farm by the HPB team. The day began with a welcome speech from Marcel Sabino, HPB’s president, who highlighted the company’s innovations and reaffirmed the commitment to move forward alongside clients and partners on their path of growth.

Next, guests attended a lecture by Bruno Carazza, associate professor at Fundação Dom Cabral, columnist for Valor Econômico, and commentator for Jornal da Globo, providing a deep analysis of Brazil’s and the world’s political and economic scenarios for the coming years.

An immersion into the world of coffee

The second part of HPB Experience was a journey through the universe of specialty coffees. Coffee expert Edgard Bressani delivered an introductory session, including a comparative tasting of different coffee varieties.

The experience continued with a farm tour, allowing participants to explore the processes the coffee undergoes before reaching their hands, and a sensory activity to discover the diverse aromas, flavors, and stories that make coffee such a unique and special product.

To conclude the day, guests enjoyed a themed lunch paired with coffee, carefully prepared by chef Patrícia Haddad. Each dish was designed to showcase the coffee bean in its various forms and demonstrate its versatility, making the meal a complete and unforgettable experience.

More than just sharing information, the goal of HPB Experience was to create an inspiring space that generates valuable insights and new perspectives for today’s challenges.

We thank everyone who participated in this special moment. Together, we continue building the present, designing the future, and cultivating strong relationships that support our journey.

Watch the videos below to see how it went!